Wednesday, February 13, 2013

Walmart ~ Ad Match Policy


It's a good idea to review this policy before you try to do ad matching at Walmart. You can also print out a copy of it here so that you can put it in your binder if you need to point out your reasoning behind wanting to do a deal.  

I copied and pasted this from Walmart's Corporate site.

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors' ads that feature a specific item for a specified price
  • Preferred shopping card prices for specific items that are in a printed ad
  • For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor's advertised price.
  • We do not require customers to have the ad with them to honor a competitor's ad.
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We do not match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: "Buy [item A] to get [item B] for $C"
  • Items with no actual price that require a purchase to get free product
    • example: "Buy both [items A & B] to get [item C] for free"
  • Items that require a purchase to get a competitors' gift card
    • example: "Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: "All mascara, 40% off"
  • Competitors' private label price promotions

We do not honor:

  • Ads when the actual price for items cannot be determined
  • Internet pricing
  • Misprinted ad prices of other retailers
  • "Going out of business" sales or "closeout" prices


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